The Long Tail Theory for Business: Find your niche and future-proof your business

Find your niche and future-proof your business!

This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.

In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long ...