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Loose Leaf for Advertising and Promotion

By George E. Belch, Michael A. Belch
$210.75
By George E. Belch, Michael A. Belch
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!
Contains Ethical, Global and Digital/Social Media Perspectives throughout
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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous