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By Margaret Peteraf, A. J. Strickland, Arthur A. Thompson, John E. Gamble

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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly
articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the
clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate bot...

Loose-Leaf for Crafting & Executing Strategy: Concepts

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