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Loyalty and Sacrifice: Ushering New Horizons for Business Leaders in the Digital Age
By Kalé Raghu
eBook
$9.99
By Kalé Raghu
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For over 200 years loyalty programs have hovered around enticing customers to come back for more.
This book is a departure from what we have known and adhered to for the past 200 years
It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in this book. The relevance of this book is timel...