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Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points

By Evert de Boer, Xiao Yao Chin
Hardcover
$54.99
By Evert de Boer, Xiao Yao Chin
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Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program ...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning