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Luxury Brands and the Economic Recession

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Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consu...