Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
1115892872
Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
49.99
In Stock
5
1
Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
190Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
190Paperback(1st ed. 2013)
$49.99
49.99
In Stock
Product Details
ISBN-13: | 9781349443079 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/2013 |
Edition description: | 1st ed. 2013 |
Pages: | 190 |
Product dimensions: | 5.51(w) x 8.50(h) x (d) |
About the Author
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