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Machiavelli, Marketing and Management

By Phil Harris, Andrew Lock, Patricia Rees
eBook
$79.99
By Phil Harris, Andrew Lock, Patricia Rees
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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

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BusinessCurrent Affairs & PoliticsManagement & LeadershipMarketing & SalesPolitical Theory & IdeologyMarketingManagement - Professional & ReferenceMarketing - General & MiscellaneousPolitical Theorists