A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s.
Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.
This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.
|Publisher:||Apostrophe Books Ltd|
|Sold by:||Barnes & Noble|
|File size:||3 MB|
About the Author
Read an Excerpt
Excerpt: “There are just 15,000 workers in the entire British advertising industry, and that includes the cleaners. Many other people depend on it for their livelihoods—restaurateurs and publicans, mostly. But it is essentially about this dedicated force of 15,000 hard-working professionals—and the billions of pounds of advertising expenditure that they handle each year—that this book is written.”
“Written by an insider, the book’s popularity is threatening to turn Martyn Forrester into the media’s newest advertising pundit.” - Campaign
“Highly entertaining.” - Evening Standard