Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

by Martyn Forrester

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Overview

A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s.

Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.

This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.

Product Details

ISBN-13: 9781908556011
Publisher: Apostrophe Books Ltd
Publication date: 01/17/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 120
File size: 3 MB

About the Author

One publisher called Martyn Forrester the most widely sold and unheard of author in Britain. His catalogue of Sunday Times bestsellers includes 12 ghosted autobiographies in the Top Ten (3 of them at No. 1); 3 humour titles at No. 1, and 14 other titles in the Top Three (3 of them at No. 1). Before becoming a full-time writer, Martyn taught English, ran language schools in London and Madrid, and was an award-winning copywriter at several top ad agencies. In 1985 he quit advertising to write about advertising, and went on to help polar explorers, adventurers, train robbers and military heroes construct their memoirs. He has also produced more than seventy fiction and non-fiction titles under various pseudonyms, and co-written more than a dozen thrillers. In his spare time, he has written screenplays, judged the BAFTAs, and script-doctored for publishers and film companies both sides of the Atlantic.

Read an Excerpt

Excerpt: “There are just 15,000 workers in the entire British advertising industry, and that includes the cleaners. Many other people depend on it for their livelihoods—restaurateurs and publicans, mostly. But it is essentially about this dedicated force of 15,000 hard-working professionals—and the billions of pounds of advertising expenditure that they handle each year—that this book is written.”

Latest reviews:

“Written by an insider, the book’s popularity is threatening to turn Martyn Forrester into the media’s newest advertising pundit.” - Campaign

“Highly entertaining.” - Evening Standard

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