Magic or Medicine?

Modern medicine is one of the most successful branches of science, with a distinguished history of conquering many of the twentieth century's deadliest diseases. Yet today people are turning in record numbers to alternative therapies that have little or no scientific basis. What accounts for this flight from reason in the face of hard evidence that medical doctors do a better job of treating disease and alleviating suffering than their alternative counterparts?
In Magic or Medicine? Dr. Robe...