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Magnetic Service: The Secrets of Creating Passionately Devoted Customers

By Chip Bell, Bilijack Bell
eBook
$18.95
By Chip Bell, Bilijack Bell
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Winner of the 2004 Publishers Marketing Association Benjamin Franklin Award for Best Business Book By the bestselling author of Managers As Mentors-over 100,000 copies sold Reveals the seven "magnetic service" secrets that work for cult-like brands such as Starbucks, Harley-Davidson, and Ritz-Carlton Provides tools, techniques, and tips for fostering customer devotion Magnetic Service provides a provocative yet practical blueprint for going beyond mere customer loyalty to create and sustain...

Categories

BusinessBusiness - General & MiscellaneousMarketing & SalesBusiness - General & MiscellaneousCustomer Service