Magnificent events. Technology and practice of event management

Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.

Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events is going to be stronger and stronger. Sales managers and directors need magnificent results. In...