Make IT Known: Marketing Strategies and Case Studies in the Healthcare Environment

Winner of the CHIME Collaboration Award

This book is a guide to marketing your IT department within and to your hospital, health system or organization. Communicating and promoting the purpose of your IT department, its importance to the healthcare organization, and how the IT team's efforts make everyone's job easier and more productive are crucial to your department's... and your personal success. The book will help senior healthcare IT management understand what marketing is and the role ...