Make Money, Save Money, Feel Good: Master the Skills Required to Sell Quantified and Differentiated Value in Today's Economy

What you will learn from this book is how to define, in the terms your customer will understand and accept, how your product or service will add value to them. You will be able to quantify how your customers will Make Money, Save Money and Feel Good as a result of your solutions. This value definition and differentiation approach has been developed and enhanced during Mike's thirty-year plus career in sales and sales leadership. It builds upon solid practices established and refined over de...