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Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches

By Lisa Brandt
eBook
$5.49
By Lisa Brandt
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Veteran broadcaster Lisa Brandt has booked and interviewed thousands of guests. She knows firsthand that people in the media are deluged with pitches for airtime and print space. Sometimes, what's offered is of value to them. Other times, it's not. The media must keep its listeners, viewers and readers in mind while making these decisions.

PR reps, publicists, business owners and artists have to make a business case. But too often, they have no idea how to do it or who they're pitching to. ...

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