Make Your Website Work for You: How to Convert Online Content Into Profits

by Jeff Cannon

Overview

MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line.

Product Details

ISBN-13:	9780071352413
Publisher:	McGraw-Hill Companies, The
Publication date:	10/01/1999
Series:	CommerceNet Press Series
Pages:	208
Product dimensions:	7.41(w) x 9.20(h) x 0.64(d)

Table of Contents

The Basics.
The First Step to Going Online: Developing a Brand.
Building Online Content to Drive Your Business.
Driving Traffic and Keeping It in Your Online Store.
Preparing Your Site to Profit.
Research and Customer Service to Ehnance Communication.
Case Studies.