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Making Business Child's Play: How to Build a Winning Brand

By Joanna Jensen
Hardcover
$31.99
By Joanna Jensen
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DISTINGUISHED FAVORITE: Independent Press Award 2026 - Business: Entrepreneurship & Small Business
FINALIST: 2025 Foreword Indies Book of the Year - Career

A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category.

Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jens...