Making Sport Great Again: The Uber-Sport Assemblage, Neoliberalism, and the Trump Conjuncture

Blending critical theory, conjunctural cultural studies, and assemblage theory, Making Sport Great Again introduces and develops the concept of uber-sport: the sporting expression of late capitalism’s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer sub...