Making Trade Missions Work
By Huub Ruel
eBook
$74.95
By Huub Ruel
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Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly...























