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Malaysia Healthcare Tourism: Accreditation, Service Quality, Satisfaction and Loyalty

By Mohammad Azimian, Habibah@Norehan Haron, Abu Bakar Abdul Hamid
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$3.99
By Mohammad Azimian, Habibah@Norehan Haron, Abu Bakar Abdul Hamid
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Patient loyalty and its attributes are significant concerns for healthcare industries. Research has been done on this issue in numerous contexts but research in Malaysian healthcare industry is still scarce. This study investigated the relationship between service quality, hospital accreditation on customer satisfaction and customer loyalty. The research examined five factors of service quality: responsiveness, assurance, tangibility, empathy, reliability. This study utilized nonprobability...

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