Manage the Media: Don't Let the Media Manage You

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations—it is costing them lost revenue.



In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions i...