Management: The Basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

• business strategy and how to use it to meet goals;
• how successful marketing works;
• how organizations are structured and function;
• fundamentals of corporate finance;
• human re...