Managing Artists in the Music Industries: An Examination of the Key Role in Music Creator Development

At the core of the music industries is the artist. There are thousands of aspiring performers yet only a handful can be truly successful. What propels one artist where others fail? Talent? Originality? Ambition? Or pro—active, well—informed career management? Professional management of the artist's career is critical to their eventual and sustained success, and managers are a pivotal and understudied part of the music industries, central to all the activities within them.In recent years, th...