Managing Crises Before They Happen: What Every Executive and Manager Needs to Know about Crisis Management

From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years. Why is this—and what can be done to reverse this disturbing trend? According to crisis management expert Ian Mitroff, the rise in the crisis rate is due to an ingrain...