Managing Digital Innovation in Publishing: Collaborations and Para-Organisations for Creative Change
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Reflecting proactively on a growing industry 'dilemma', this book explores how publishing businesses can and do successfully experiment and innovate in digital publishing through collaboration.
Many sectors of publishing are still structured around print production, with digital innovation in the consumer arena generally focused on different book formats, such e-books and audiobooks, rather than on brand-new types of products. Publishers need to innovate around different sorts of content and...























