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Managing Digital Transformation: Evidence from Hidden Champions and Measurement Approaches

By Daniel Wittenstein
eBook
$99.00
By Daniel Wittenstein
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The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.

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BusinessSmall BusinessEntrepreneurship