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Managing High-Tech Services Using a CRM Strategy

By Donald F. Blumberg
Hardcover
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By Donald F. Blumberg
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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company.

This book highlights issues and problem-solving applications including:
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    BusinessManagement & LeadershipMarketing & SalesStrategic ManagementCustomer ServiceStrategic planning