Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

Managing Luxury Brands offers comprehensive coverage of key and cutting—edge topics in luxury brand management. Examining the socio—cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unli...