Managing Media Convergence: Pathways to Journalistic Cooperation

From newsrooms to sales departments to Internet sites and converged “information platforms,” the business of information has changed and continues to change dramatically. In Managing Media Convergence: Pathways to Journalistic Cooperation, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change.

This new addition to Blackwell Publishing’s Media and Technology series discusses the role of the journalist/bro...