Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

by Daniel Lemin

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Overview

“Manipurated” is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. “Manipurated” uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.

In today’s hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners.

“Manipurated” gives business owners an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them — and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation.

Both a warning and a call to action, “Manipurated” is a must-read for all small business owners who depend on online reviews.

Product Details

ISBN-13: 9781610352628
Publisher: Linden Publishing
Publication date: 12/01/2015
Pages: 151
Product dimensions: 6.00(w) x 9.00(h) x 0.30(d)

About the Author

Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestlé USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy. Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number-one content-marketing blog in the world., and a frequent speaker at industry events and trade shows. Lemin holds an M.A. in communications and leadership from Gonzaga University.

Table of Contents

Section One

Chapter 1: Main Street Under Siege

Chapter 2: The Rise of Ratings & Reviews

Chapter 3: Four Pillars of a Healthy Ratings & Reviews Ecosystem

Chapter 4: Manipurated: Where It Went Wrong

Chapter 5: What Do You Do Now?

Section Two

Chapter 6: Business Owner’s Playbook: How to Win

Chapter 7: Step One: Know Where To See And Be Seen

Chapter 8: Step Two: Good, Bad or Ugly – Make Every Review Count

Chapter 9: Step Three: Freshness Matters

Chapter 10: Step Four: Be a Peacock

Chapter 11: Step Five: Use Reviews As Free Consultants

Chapter 12: Step Six: Seeking A Higher Power

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