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Market and Technical Knowledge Integration in R&D Intensive Companies
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Market and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies.
The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the boo...
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