Market Driven Enterprise: Product Development, Supply Chains, and Manufacturing

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits

Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.

The book's twelve chapters are divided i...