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Market Driven Political Advertising: Social, Digital and Mobile Marketing

By Andrew Hughes
eBook
$59.99
By Andrew Hughes
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media plat...

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