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Market of One: How your agency can rewrite the rules and create a lasting competitive advantage
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`Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK
The best way to beat the competition is to not have any - to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed Address
The agency market isn't oversupplied - it's u...
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