Market Research in Practice: An Introduction to Gaining Greater Market Insight

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.

Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step—by—step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' pra...