Market Segmentation Success: Making It Happen!

Market Segmentation Success: Making It Happen!

by Sally Dibb, Lyndon Simkin



Product Details

ISBN-13: 9780789029171
Publisher: Taylor & Francis
Publication date: 12/14/2007
Pages: 204
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

Sally Dibb, PhD, is Professor of Marketing at the innovative Open University Business School in the United Kingdom.

Lyndon Simkin, PhD, is a Reader in Strategic Marketing at the University of Warwick, one of the United Kingdom's leading business schools.

Their research focuses on market segmentation, targeting strategies, marketing planning, business planning, strategy implementation, and marketing modeling. They have published widely in the academic journals in the United Kingdom and the United States. They produced the market leading Marketing: Concepts and Strategies with U.S. marketing colleagues Bill Pride and O. C. Ferrell, as well as the practitioner-oriented The Market Segmentation Workbook and The Marketing Planning Workbook. Dr. Dibb and Dr. Simkin are married and live in Kenilworth, Warwickshire in the United Kingdom, and have six children.

Table of Contents

Chapter 1. Introduction
Web Site Addresses Explained
Evaluating Web Content
Search Engines/Directories
Web 2.0 (Discussion Groups, RSS Feeds, and Blogs)
Staying Well Informed and Keeping Pets Healthy
Unsubstantiated Information
Sources of Authoritative Information
Chapter 2. General Pet Health Sites
Interactive Tools
Organizations and Societies
Chapter 3. Specific Issues and Concerns for Pet Owners
Death, Dying, and Euthanasia
Dental Care
Diet and Nutrition
Disabled Pets
Emergency Care and First Aid
Exercise and Training for Cats and Dogs
Health Benefits of Pet Ownership
Pet Insurance
Poisons, Dangerous Situations, and Other Hazards
Service Animals
Spaying and Neutering
Surgery, Surgical Procedures, and Hospitalization
Therapy Pets
Traveling with Pets and Pets Traveling Alone
Vaccinations and Immunizations
Zoonotic Diseases
Chapter 4. For Cats Only
General Cat Health Sites
Specific Diseases and Conditions in Cats
Behavioral Problems
Bladder, Kidneys, and Urinary Tract
Bones, Joints, and Muscles
Brain and Nerves
Diabetes Mellitus
Ears, Eyes, and Nose
Hearts, Arteries, and Lungs
Old Age
Skin, Fur, and Coat
Stomach, Intestines, and Digestive System
Teeth and Gums
Chapter 5. For Dogs Only
General Dog Health Sites
Behavioral Problems
Bladder, Kidneys, and Urinary Tract
Bones, Joints, and Muscles
Brains and Nerves
Diabetes Mellitus
Eyes, Ears, and Nose
Heart, Arteries, and Lungs
Old Age
Skin, Fur, and Coat
Stomach, Intestines, and Digestive System
Teeth and Gums
Chapter 6. For Small Pets Only: Birds, Fish, Reptiles, and Small Mammals
Small Mammals
Chapter 7. Pet Food Safety
Food Safety Information
Natural Pet Food
Reference Notes Included

What People are Saying About This

Cheryl A. Cumberbatch

This particular reference tool will be OF IMMENSE VALUE TO LIBRARIANS, VETERINARIANS, GRADUATE STUDENTS, RESEARCHERS, ZOOKEEPERS, LABORATORY ANIMAL RAISERS AND PET OWNERS, who are ever searching for new and updated tools to enhance the health of their animals and pets. . . . Delivers important sources of essential information in the field of veterinary medicine, specifically in the area of pet health. . . . A welcome and timely addition because of the need for reference sources in this particular area and the ever increasing web sites which have affected how literature searches are conducted on the World Wide Web. . . . COMPREHENSIVE in nature and is worth any time spent perusing. (Cheryl A. Cumberbatch, MLS, Library Director, Ross University, School of Veterinary Medicine, West Indies)

Tara Tobin Cataldo

A comprehensive overview of high-caliber pet health web sites. . . . ORGANIZED IN SUCH A SIMPLE AND EASY TO FOLLOW MANNER that a reader is sure to find what they are looking for faster than they could type keywords in any search engine. . . . Not only A WONDERFUL RESOURCE FOR THE PET OWNER, but also for animal health professionals looking for quality web resources for their clients. (Tara Tobin Cataldo, MLS, Biological/Life Sciences Librarian, George A. Smathers Libraries, University of Florida)

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