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Marketing 4.0: Der Leitfaden für das Marketing der Zukunft
By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Olaf Renoldi
Unabridged — 5 hours, 7 minutes
Audiobook
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with B&N Audiobooks SubscriptionBy Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Olaf Renoldi
Unabridged — 5 hours, 7 minutes
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Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine V...
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