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Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24

By Vincent Jeseo (Editor), Jasmine Parajuli (Editor)
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$249.00
By Vincent Jeseo (Editor), Jasmine Parajuli (Editor)
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The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book ex...

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