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Marketing and Leasing: Retail

By Suzanne Hausknecht, Mindy Wallis
eBook
$29.99
By Suzanne Hausknecht, Mindy Wallis
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Gaining knowledge of retail property characteristics and economic factors is necessary for the development of an effective marketing and leasing plan. As a property manager, you must be able to identify shopping center characteristics and the typical duties of the management and leasing staff.

Marketing and Leasing: Retail provides information on effective marketing and leasing tactics specific to retail properties that help achieve the right balance of retailers, increase retail traffic, a...

Categories

BusinessReal EstateReal Estate - General & Miscellaneous