Marketing and Management Models: A Guide to Understanding and Using Business Models

Modern business practice, especially in the field of

marketing, depends on the integration of creative and

analytical thinking. One of the tools in this process is

the use of management models to guide business decisions.

However, the inherent power of the models is only

released when the people applying them have the ability

to gather relevant information and interpret the relationships

between the variables in the model.

This book examines the role of some of the most popular

management models and...