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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2

By José Luís Reis (Editor), Marc K. Peter (Editor), José Antonio Varela González (Editor), Zorica Bogdanovic (Editor)
eBook
$319.00
By José Luís Reis (Editor), Marc K. Peter (Editor), José Antonio Varela González (Editor), Zorica Bogdanovic (Editor)
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media...

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ComputersNetworking & TelecommunicationsGeneral & Miscellaneous Networking & Telecommunications