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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

By José Luís Reis (Editor), Marisa Del Rio Araujo (Editor), Luís Paulo Reis (Editor), José Paulo Marques dos Santos (Editor)
eBook
$289.00
By José Luís Reis (Editor), Marisa Del Rio Araujo (Editor), Luís Paulo Reis (Editor), José Paulo Marques dos Santos (Editor)
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social medi...

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