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Marketing Briefs

By Sally Dibb, Lyndon Simkin
eBook
$57.99
By Sally Dibb, Lyndon Simkin
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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:

* Core definitions

* A bulleted key point overview

* Thorough yet concise explanation of the concept and primary issues

* Illustrative examples

* A selection of examination style case, essay and applied ...

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