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Marketing Campaign for Barilla
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Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, course: Marketing Communication, language: English, abstract: The assignment will deal with the foundation of a campaign for a new product line of Barilla, an Italian company which produces several pasta, sauces, bread and bakery products and distributes them all over the world. The product line “Essere Sapore & Salute” was ...
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