There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list
Read Sample

Marketing Channel Strategy: An Omni-Channel Approach

By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
Hardcover
$345.00
By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multi...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous