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Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success

By Hugh Burkitt
eBook
$44.99
By Hugh Burkitt
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Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous