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Marketing Fashion: A Cross-Cultural Perspective - with STUDIO

By Joseph H. Hancock, Penny Gill, Richard Petrizzi, Patricia Mink Rath
Paperback
$135.00
By Joseph H. Hancock, Penny Gill, Richard Petrizzi, Patricia Mink Rath
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross—Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design—driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs. This includes topics s...

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Art, Architecture & PhotographyArt - Fashion, Decorative Arts & DesignFashion & CostumeFashion & Costume - General & Miscellaneous