Marketing Flexology: How to Outsmart Change and Future-proof Your Career

Marketing Flexology: How to Outsmart Change and Future-proof Your Career

by Engelina Jaspers

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Product Details

ISBN-13: 9781732015418
Publisher: FlexMarketing Pro LLC
Publication date: 10/16/2018
Pages: 180
Product dimensions: 6.00(w) x 9.00(h) x 0.41(d)

About the Author

Over a thirty-year corporate career, Engelina Jaspers experienced her share of revolving-door CEOs, business course-corrections, and multiple reinventions. Across all of her VP leadership roles-marketing, brand strategy, environmental sustainability, corporate communications-none escaped the market disruptions that often occur in the fast-paced business world. After being tapped to lead several companywide transformations, Engelina became a student and teacher of business and career agility. She now shares her insights through customized workshops, presentations, and writing.

Engelina and her husband call Silicon Valley home. They have four children who have grown into wonderful young adults.

Table of Contents

Marketing Flexology: How to Outsmart Change and Future-proof Your Career

Table of Contents

Flex or Die

Chapter 1: Shift Happens

Chapter 2: Your CTA

Chapter 3: Speed to Insight

Chapter 4: Agility in Action

Chapter 5: The Marketing Shake(up)

Chapter 6: A Splash of Creativity

Chapter 7: Marketing Flexology Mindset

Chapter 8: Marketing Flexology Foundation

Chapter 9: Marketing Flexology Dials

Chapter 10: Marketing Flexology Tools

Chapter 11: Putting into Practice

Conclusion

Notes (Bibliography)

About the Author

One Last CTA

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Marketing Flexology: How to Outsmart Change and Future-proof Your Career 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous 3 months ago
Engelina Jaspers clearly has a complete understanding of the marketing process. MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career...is ample proof. Each chapter is full and complete in and of itself. Why waste years with trial and error...when all you have to do is follow these instructions for today's modern marketing success. Plus, the author did all the readers a real favor...by making the book readable...it's short and to-the-point. A salient book with real-world examples and practical tips--I would highly recommend.