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Marketing Flexology: How to Outsmart Change and Future-proof Your Career

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Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is a choice, but not a requirement.

A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.

In Marketing Flexology: How to Outsmart Change and Future-proof Your Career, marketing veteran Engel...