Marketing for Architects and Engineers: A new approach / Edition 1

by Brian Richardson

Overview

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

Product Details

ISBN-13:	9780419202905
Publisher:	Taylor & Francis
Publication date:	11/07/1996
Pages:	148
Product dimensions:	6.12(w) x 9.19(h) x (d)
Age Range:	18 Years

Table of Contents

Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.